Versatile women’s clothing for all occasions. This is the proposal of N. Azevedo, an online store born in Fortaleza (State of Ceará) that creates exclusive, light and comfortable clothes.

From the beginning of the process, we already had in mind the modern and light style for the brand, but we needed to name the main attributes of its essence and the main goal of the project so that there was no interference in the visual and verbal communication of the brand.

To solve this, we dived into a deep mapping process that allowed us to describe in words the main result that we needed to achieve with the visual identity:

To visually reflect the essence of a brand that, more than selling clothes, wants to bring more practicality to the customers’ lives with pieces that adapt to their dynamic lives, whether at work or at a happy hour.

Therefore, we created a logo that unites the urban environment with the beach landscapes through the contrast between its organic and rectilinear shapes.

The choice of an essentially typographic brand is based on the fact that all the pieces are created by the founder of the brand, which allows the logo to become a kind of “signature”, evidencing the exclusivity and personal touch that each piece has.

The union of these inspirations, with the light and laid-back color palette, aimed to graphically represent all the versatility of a brand that allows its customers to show their lightness and personality regardless of the environment they are in.