Brand Redesign for Transport and Logistics Enterprise in Brazil

Hearted Design & Strategy – Transbagé Redesign

“Transbagé is a transport and logistics enterprise that has been operating for 16 years in Foz do Iguaçu/Brazil working exclusively with steel and serving importers and exporters in the Triple Border (Brazil, Argentina and Paraguay).

The origin of term “Bagé” is indigenous used by Tupi-Guarani and Charrua people, both native of southern Brazil. The identity brings out this reference that was already present in the brand but not exploited. Embrace this theme is a great way to create personality and reinforce the local identity. It is also something that makes a lot of sense when it comes to Latin America, which is largely influenced by the indigenous culture, having appeal in the three countries where the company operates.”