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Ahmed Salama Creates Branding for Castle Toys

Ahmed Salama Creates Branding for Castle Toys

Castle toys is an entertainment creator company, they are a group of people who miss family union, the game nights before we all got stuck in our phone screens and social media and forgot how to have fun together.

They create and design toys and games like board games, card games, etc that every member of the family would leave his phone and enjoy sharing them and have fun with the family members like old days.

They want to get people close together and have fun without the need of a phone screen or computer. They work as a family, think as a family to create games for you to enjoy it with everyone. No matter how old you are, they will design a game that you can play with your beloved ones.

The Castle toys identity reflects the company’s mission and their interest in having fun with everyone. The logo is a simple colorful icon of a castle to give the impression it expresses. As for the orange color, it was inspired by the toys we got as kids and the icon is welcoming opened castle that looks like a tank of that game we used to play in gameboy device so that more than one generation can relate to the brand easily. The Pattern is made of the logo icon to make the customer get used to the logo and can be used as a sticker to be given to the winner of the game, They also designed T-shirts to be wore while the games.

The packaging is colourful and eye catching to connect with young and get them excited to open it and see what’s inside and get to the game. If you want to have some fun with your beloved ones you should try one of their games because if your home is your castle, they will bring the joy to your castle.

CREDIT

  • Agency/Creative: Ahmed Salama
  • Article Title: Ahmed Salama Creates Branding for Castle Toys
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: Alexandria
  • Market Region: Europe
  • Project Deliverables: Brand Identity, Branding, Logo Design, Packaging Design
  • Industry: Entertainment
  • Keywords: castle toys

  • Credits:
    Brand Identity Designer: Ahmed Salama Ahmed Ali

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