Silica is a wristwatch brand from Portugal. Their watches highlight the second hand for a different experience. More than hours, minutes, seconds, everyone should be reminded to live in every moment. A “Different Time” episode is recreated in a watch that will remind you to live in the moment, without overthinking the past or the future.
The name Silica comes as inspiration from the mineral that can be found on sand grain. Our goal was to create a memorable identity that felt honest, tactile, and aesthetic. A symbol inspired by the first natural watches, water, sand, and sun, was created to be applied in small-sized details. For the brand identity, we developed a brand frame system inspired by the watch dial, like a window to the world viewed by Silica. Highlighting different graphic contrasts for different sensorial approaches. The circle shape can be adapted to different formats, sizes, and graphic approaches to bring a different perspective and visual impact. The watch and strap packaging comes with embossed detail to bring a more natural sense and with a black interior to contrast with the user’s packaging experience.

After a successful Indiegogo campaign, the founder’s collection came with 7 watch models of leather straps. Three with 42mm dimension and four with 36mm. After one year Silica’s collection has grown for 13 models, including new mesh strap watches.
The result is a simple and timeless design that finds a perfect balance with their pure concept and watch designs.