Raphael sought me out to develop the brand and the naming of his new pastry shop on the coast of Rio Grande do Sul. In the fast food business for many years, it has been looking for more solidity in its ventures.
When developing this project, we seek to have an irreverent, welcoming and friendly brand, open to any type of public, from the family for afternoon coffee to friends who have left work and are looking for a happy hour.
His name Paskin seeks to give a strong personality, being attributed to the mascot we created, referring to the pastel and its location, which is very striking in the region.
The construction of the brand seeks simplicity, fun and conversations with different audiences. Irreverent, it is calmly flexed for different products, expanding even more the public’s experience when consuming its products. In addition, we want to give him this strong personality, attributing different characteristics and subjective interpretations, making him something alive and in constant evolution.
In addition, we want to give him 3 other outfits to accompany the brand, with variations in different products, campaigns and social networks. We thus open an expanding universe of the mascot, not limited to just one feature.
Even though it uses common area colors, the context of its geographic location and its classic appeal, color matching makes even more sense.
We have the green color to give freshness and a more organic tone to the brand, being used to represent the açaí product that the pastry shop will offer in Tramandaí’s hot summers.
CREDIT
- Agency/Creative: Jean Guerreiro Design
- Article Title: Brand Design and the Naming of Paskin Pastry Created by Jean Guerreiro Design
- Organisation/Entity: Freelance
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Porto Alegre
- Market Region: South America
- Project Deliverables: Art Direction, Brand Design, Brand Naming, Character Design, Illustration, Logo Design
- Industry: Food/Beverage
- Keywords: pastel, pastry, food, lancheria, fun, mascot
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Credits:
Art director: Jean Guerreiro