Adopt helps create the world’s most advanced networks. Their products and solutions are at the cutting edge of innovation, helping create a seamless network for an increasingly interconnected world. With AI, Advanced Cloud and Data Analytics, they create infallible networks for governments, telecom providers, IPs and Enterprises.

We are helping build the brand from the ground up – from the identity to product development and marketing communications. At the onset of the design program, we conducted a three day Brand Builder Workshop with the founders to identify the core values, purpose and drivers for the organisation. The workshop helped identify some of the key pivot points for the brand that helped in crafting the design strategy for the brand. The vision that emerged is to create the first truly global Indian technology brand with products and solutions designed in India and made for the world.

The Adopt Logo is derived from a combination of a mandala and the infinity symbol. The logo symbolises the brands core purpose of seamless communication and signals the origin as a proudly made in India brand. The identity was deployed across channels and regions to create a seamless visual look for the brand – from the product graphics and surfaces to packaging to their marketing and corporate communication. The identity has enabled the Adopt team to create a unique space for themselves within an industry that is largely dominated by MNCs and brands that originate from Europe and North America.