Long time ago, humans have been fond of light and have a fondness for darkness. Then naturally, darkness turned into evil, crazy things again. And since then, we sometimes forget, darkness and light are inherent.
In the darkness a light arises, out of darkness, all things form.
OfDarkness™ is an art platform that brings brings different perspectives on darkness through modern design language to show that darkness or light are equally wonderful, all have their own charm.
The image of the tiger or the Lord of the Forest has appeared for a long time and is closely associated with human history. In many different cultures around the world, the image of a tiger conjures up associations of strength, prestige, brilliant but mysterious beauty, flexibility with its wavy, striped body as well as The ferocious, beastly nature of a wild beast is a top predator and is also a symbol of warrior class while exuding majestic beauty and strength.
Tiger is a symbol of strength, power, authority and spirituality. The tiger is the most powerful species among all animals, the king of the jungle, the sacred lobster, the mighty man who reigns supreme in the jungle, the mascot of the 12 animals, symbolizing strength and majesty, guarding the gate. the five directions, against evil spirits.
The tiger symbolizes authority, strength, strength, majesty, danger, and in a certain respect, the tiger’s traits are appreciated such as perseverance, patience and hiding. exhibits a patient nature and is good at enduring, acts discreetly, without haste.
Gold Tiger and Silver Tiger are two mascots used throughout this Concept for Vienamese traditional Tet Gifting 2022 – Year of the Tiger. The Golden Tiger represents the will to act, the Silver Tiger represents the inner strength of the mind.
The fiery forge of hardship sharpens the mind.
Turbulent waves give rise to a silent strength.
Conquering both, the Tiger marches on to rule over 2022.
Be the Tiger OfDarkness™, Rule 2022.
CREDIT
- Agency/Creative: InSpace Creative
- Article Title: Rule 2022 OfDarkness, a Concept for Vienamese Traditional Tet Gifting
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh city
- Market Region: Asia
- Project Deliverables: Graphic Design, Illustration, Packaging Design
- Format: Box
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: inspace, packaging design, lunar new year, vietnam
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Credits:
Creative Director: Sanh Nguyen
Copy Writer: Thanh Hoa
Creative Designer: Huy Pham, Duy Trinh, Huy Vo
Illustration: Nhi Tuong
Producer: Trang Ho, Cropmark, 1990 Concept