Victor is a bakery based in France, Paris. created in the year 2010. they are known for home-made, carefully cooked and quality bakery products. their main products are pastries and bread, as well as coffee and other beverages, as well as event catering.

the challenge was to create a new brand identity that shows professionalism and that has that luxurious and premium feel to it . and one of the main reasons they want to create a new brand is to help differentiate the brand in the market.

And with that in mind and after a long time researching competition and their market we created a Solution that we all satisfied with.

The logo idea is a combination of 3 concepts : the Wheat and the hot steam with letter V from the Name victor and that was after too many other concepts we’ve tried before settling with this one which we liked as much as our clients because it does deliver what they needed.

In the Packaging we went with a premium feel that go perfectly with the brand personality we developed. we’ve designed packaging for their products bread, cakes, coffee, gifts… and also we did the wrapping design of their Catering Vans.

The visual elements, color palette and other components we went with same approach of the premium feel and design.

The choice of Colors is to create that feeling of Professionalism and modern Brand that you can count on any time to deliver its promises. the Blue “oxford blue” is best known to give that feeling of modernity and coziness alongside with the Gold Camel color that adds that premium feel and royalty to the brand and its products.