While the feminine touch and the creation of a common design language targets were provided by a design concept focused on the drop shape as well as the colors and shapes used, the target of packing was to gain the user’s appreciation and provide a quick brand and product perception.
The cleaning products group designed to be presented under the Koropolast brand consists of cleanings cloths and kitchen sponges with various characteristics, colors and textures. The anthracite drop shape placed on the yellow background represents the element used to create a common design language for the entire group. The transparent or open parts of the packing were adapted to the design in line with the same drop shape in order to facilitate the users’ experience with and observation of the cloth and sponge texture and colors. While the curved line surrounding the drop shape was targeting to provide a feminine touch to the packing, the shiny metallic print on the left side emphasized the technological and innovative cleaning. Along with gaining the users’ appreciation during shopping, the target of the packing was also to provide a quick perception of the product on the spot and its differentiation from the competing brands. . . . .
CREDIT
- Agency/Creative: designVENA
- Article Title: designVENA Creates Packaging Design for Koroplast Cleaning Cloths and Kitchen Sponges
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: ISTANBUL
- Market Region: Asia, Global
- Project Deliverables: 2D Design, Art Direction, Brand Architecture, Brand Strategy, Branding, Creative Direction, Design, Graphic Design, Icon Design, Illustration, Label Design, Packaging Design, Packaging Guidelines, Pattern Design, Visualisation
- Format: Flow-Pack
- Substrate: Plastic
- Industry: Health Care
- Keywords: #design #graphics #graphicdesign #2ddesign #packaging #packagingdesign #labeldesign #redesign #icondesign #branding #rebranding #household #cleaning #sponge #cloths #dish #kitchen #bathroom #koroplast #designvena
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Credits:
Creative Director: Erkan SAHIN
Design Director: Serhan GUZELDEREN
Art Director: Mustafa KURTULUS
