“The concept packaging design is meant to empathizes the high quality of the product, it’s unique qualities and strong color. ” I aimed to show the product from a new perspective : minimal black, strong color- all describing this organic mysterious form. On this black canvas the strong color of the product is speaking for it self – value, origin and story. I wanted to create a powerful visual message that describes the unique content of the product. The package design creates the perfect environment for the product, protecting its value.””
CREDIT
- Agency/Creative: creativeBYdefinition
- Article Title: creativeBYdefinition – SAFFRON (Concept)
- Project Type: Packaging
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
