This is Chinese Baijiu packaging design, called Luzhou Lao Jiao – two Qu. Each bottle sells for about 50 RMB, which is an entry level Chinese baijiu.
In the past, low price China liquor was often not paid attention to by the enterprises because of its limited profits. Packaging design was often treated carelessly. But in our view, the entry-level products are the foundation of a brand reputation, and only the foundation is strong can they do better.
We will use the technology of baking flowers to display the ecological graphics, and the rich graphics can convey the natural extraction of Baijiu baijiu. The bottle shoulder is the same shape as water, which conveys the soft taste of this liquor. The overall effect is far more than other products at the same price on the market, and also makes the brand reputation better improved.
CREDIT
- Agency/Creative: ShenZhen Lingyun Creative Packaging Design Co.,Ltd.
- Article Title: Chinese Baijiu Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: China
- Agency/Creative City: ShenZhen
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2021/22
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Credits:
Creative Director: Xiongbo Deng
Designer: RuBiao Shen
