Through a client referral, Atna Foods, a Toronto–based food importer, approached Citrus Communications to create and develop a brand identity for their new line of Canadian sourced nut mixes that were to be exported to India. In addition to a new brand name, they were looking to create a series of packaging designs. Their goal was to leverage the positive Canadian outlook that exists in Eastern Asia, while not limiting the packaging to an expected red and white Canadian solution.

For the name, we presented some playful Canadian themed options where Maple Mountains was selected. As per the client brief, we were Canadian, without going too far.

With regards to the logo, we decided to make it “Maple” heavy, recognizing that Canada is known for it’s maple production. The stylized Rockies and the simple maple leaf, complete the playful design resulting in a minimalistic and very approachable logo solution, reinforcing the product name and country of origin.

The goal of the packaging design created by Citrus Communications was to reflect this natural, healthy treat using colours that the target audience would respond to. The visual elements, colour palette and other components were chosen carefully to create a distinct upbeat identity. The result is a natural, delicious look with a subtle fresh feel. The elegant, minimalist, symmetrical layout reflects the modern, crisp and fresh feel of the brand. The pop of colour combined with the white center, bordered by the bulk photography differentiates each product and lets the consumer recognize each unique mix quickly. The designs feature original product photography, and call outs of the healthy unique mix benefits. A healthy treat for all.