This Branding and packaging project is for a healthy drink from Granada. Viver kombucha is a brand that loves sports, healthy living and believes that bad drinking habits have to be turned around in Spain and that this change should be led by young entrepreneurs with transparent brands that offer real drinks. From Granada and with great enthusiasm they offer the most authentic kombucha, with the best organic ingredients. For people to enjoy drinking well, to live better. Under these premises, we began to work on locating a bottle that had more of the competition and had a soda bottle format, to make the association of being the first healthy soda. Regarding the design we made, we opted for an elegant and very colorful line, highlighting in the illustrations the healthy values ​​of the brand with its ingredients, place of origin and sport. These illustrations have a very simple style by way of lines to convey a certain modernity and bring the younger audience closer. To distinguish each flavor we have used a color that can be identified with the content of the product, always mixed with the corporate color, blue. We created the brand with a robust typography that had a lot of visual impact, and we added a greeting forming the V for viver, because drinking kombucha is tasty and a victory for your health. We think that by taking care of so many details the result has been a success because it will help to make this healthy and refreshing drink more and better known.
Very original product photos were taken, really different from what exists in the kombucha market, a line of elegant, modern and colorful photographs.