In a time honoured tradition the Shortcross Irish Whiskey journey began in 2015 when they distilled their first whiskey on Ireland’s smallest copper pot still and have been distilling their very own Irish Whiskey ever since.
Shortcross are obsessive about the Irish Whiskey they craft, carefully considering every detail from mash bills and fermentation to distillation and maturation. They strive to create as much flavour as possible in each step of the whiskey making process.
This carefully crafted 1st edition of Shortcross Irish Whiskey has been proudly distilled, casked, matured and bottled at Rademon Estate Distillery, Crossgar, Northern Ireland.
Double distilled from 100% Irish malted barley on their 450L copper pot still, one of the smallest whiskey stills on the island of Ireland.
Matured for 5 years in Bordeaux Grand Cru Classe casks (16/001 & 16/002) and finished in virgin chinkapin oak, giving the whiskey rich notes of dark fruit and sweetness.
A release limited to fewer than 700 bottles. Non-chill filtered, natural colour, bottled at 46% ABV for optimal flavour and aroma.
For the launch of their first whiskey, a bespoke glass bottle was designed and produced, embossing the Shortcross halfpenny and Boyd-Armstrong signature onto the bottle itself.
The Ballynahinch River that runs through the heart of Rademon Estate is represented in a moderne, graphic format and foil blocked in copper onto the label, with the surrounding country lanes printed in raised tactile varnish. The halfpenny logo is embossed onto a copper band that highlights the key characteristics of the whiskey.
CREDIT
- Agency/Creative: Pale Blue Dot
- Article Title: Shortcross Single Malt Irish Whiskey by Pale Blue Dot
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Belfast
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Identity, Brand Redesign, Brand Strategy, Brand Tone of Voice, Copywriting, Graphic Design, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: Whiskey, Irish Whiskey, Bottle, Bottle Design, Label Design, Packaging, Packaging Design,
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Credits:
Creative Director: John McDermott
Project Manager: Jaime Steele
Copywriter: Mike Fleming
Photography: Whitecloud Photographic
