Kaff Bunn is a Neighborhood Café and Bakery located in Jeddah, Saudi Arabia. Our products will be specialized in providing the costumers a unique experience and atmosphere that has a strong narrative and concept that represent a communication spot for all people with different interest and age.

After examining in detail the appearance of the competitor’s identity, and identifying Kaffa Bunn through the brief, to be able to compete, of course Kaffa Bunn must look different, UNIQUE, easy to associate, simple, and distinctive. Simplicity is the key of timeless brand.

Visual identity must be emotionally binding, which cannot be achieved without being followed by the quality of the coffee shop’s own products and services. Considering customer loyalty is the impact of an emotional bond between product quality and visuals.

Strategy: We design a brand identity to convey the spirit of passion, and emotional connection at the heart of the brand. Kaffa Bunn positions itself as a disruptor in it’s category and wants to signal this with an unconventional identity. The designers developed a high-key look with Artisanal-inspired flair and unique color combinations that help Kaffa Bunn stand out from other coffee shop brands. The Kaffa Bunn identity should find a balance a long modern, clean, unique and timeless. It should feel; natural than technology, simple, unique, modern and commercials. The identity will strengthen Kaffa Bunn concepts thats specialized in providing the costumers a products, unique experience and atmosphere that represent a communication spot for all people with different interest and age.