Each year Blanton’s Single Barrel Bourbon creates a Limited Edition offering to be debuted at Whisky Live in Paris. Due to the 2020 event’s cancelation and the ongoing pandemic, COHO was asked to create a 2021 version of Blanton’s that balances the luxury aspects of this edition, normally sought by collectors, with the current emotional aperture of the globe. Foregoing the more classic luxury cues, COHO created a subtle but impactful version of this unique offering steeped in Blanton’s heritage.
CREDIT
- Agency/Creative: COHO Creative
- Article Title: Blanton’s 2021 Packaging Design by Coho Creative
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Cincinnati
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Bottle, Box
- Substrate: Glass Bottle, Pulp Carton
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2021/22
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Credits:
Design Agency: Coho Creative
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
