Pavement Creates a Bespoke Brand for Copper & Cask Spirits

Copper & Cask Spirits is a single barrel project curating superior hand-selected whiskeys that are always rare and never ordinary. As an independent bottler dedicated to single barrel selections and unique cask strength releases, a brand and package design was created that captured the distinctiveness and extremely limited nature of their product. Everything Copper & Cask does is built upon a deep respect and unbridled passion for whiskey and aged spirits from around the world. A patriotic eagle and hand drawn typography highlight the classic whiskey aesthetic that adorns each label. As part of the solution, a modular label system was created to capture the bespoke details of each individual single barrel selection. The resulting brand feels established, overtly masculine and undeniably targeted towards the discerning whiskey aficionado.