The Client: Medoviy Dom (The Honey House) — one of the biggest producers of natural foods on the Russian market.
The Product: All Natural ingredients for preparing traditional beverages on your own.
The Task: To develop packaging design in accordance with the common brand of the company, to convey the natural composition and traditional recipes.
Bringing in the modern language, abandoning standard solutions used in this segment of products.
The Solution: We used images of animals found in folklore and angular style illustrations referring to woodcrafting and peasant handicrafts.
The themes used and printed on the label correlate with coats of arms of some Russian
CREDIT
- Agency/Creative: Medovy Dom Company
- Article Title: Traditional Beverage Dry Mix Packaging Design
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Saint-Petersburg
- Market Region: Europe
- Project Deliverables: Illustration, Packaging Design
- Format: Bag
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: WBDS Creative Design Awards 2021/22
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Credits:
Art Director/ Designer: Nastya Lukina
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
