These little cuties are the convenient at home choc topps that make you feel like you’re at the cinema without the calories! minis come in 3 fun flavours and with the geometric simple brand system the neon colours really set them apart in the freezer isle.

The client wanted to stand out from the photographic swirls and heritage typefaces that usually accompany the ice-cream isle, romantic seductive often mature looking brand identities flood the market so mini decided to cut the clutter – literally and have the half half ingredients tie into the brand strategy on the box itself. with the ice cream being the focal point there is no mistaking what you are buying but with bold neon in your face colours with easy to read copy this brand screams eat me!

The stylised wordmark for the brand was re-designed to stand out and identify this brand from the bland attempts at being minimal. The wordmark stands alone with motion and playfulness but doesn’t dominate the box and overshadow the pops themselves. With more flavours and vivid colours in the works this new vibrant brand is sure to make sensation in this food category. Being one of the few not only gluten free and very low sugar its also nut free so perfect for all ages and safe for those with anaphylaxis which in the ice cream isle can be a real game of chance, guaranteeing nut free products is something not often done but the market is screaming for an alternative.

I know with life threatening allergies our family would love to see a guilt free treat thats also safe!