Rainvit’s Effervescent Tablets is mass product from Baran Salamat Company that’s been in this field for over many years, their product has a great quality but their design direction wasn’t an eye opener in the shelf, so they reached us and asked us to make re-brand for their products. We started with effervescent tablet and given our previous knowledge in this field and designing for other companies in the same field we knew from start that color and whiteness of the bottle is an important factor for increasingly crowded pharmacy shelves. When customer bring us their previous product design we could see their mistakes and how it represented their company and product poorly, first of all was their logotype and second was their choose of metalized printing method, we designed a new and modern logotype for the brand and suggested in mold printing (IML) method for the bottle so there be no error in labeling process that can hurt a premium feeling look, so after a weeks of meeting and market research and design directions we came up with this design to be different in base design process with other products in the market and yet so colorful and eye catching in shelf so it can attract customers. for these kind of competitive market we always make mockups and ask a research group to rate and write their feeling for the product and after comparing notes of our research group results we knew we hit something good and result checked all of our required boxes for successful product in shelf. the marketing research is yet to come later this year, but we are pretty certain it will be good.
CREDIT
- Agency/Creative: Studio Nizmo, Alireza Nasri
- Article Title: Rainvit’s Vitamin Effervescent Tablets Packaging Identity Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Iran
- Agency/Creative City: Tehran
- Market Region: Asia, Middle East
- Project Deliverables: 3D Design, Advertising Photography, Brand Redesign, Brand Rejuvenation, Branding, Graphic Design, Label Design, Logo Design, Packaging Design, Packaging Guidelines, Photography, Product Design, Product Naming, Product Photography, Typography, User Experience, User Interaction
- Format: Bottle
- Substrate: Plastic
- Industry: Health Care
- Keywords: Effervescent Vitamins Branding packaging identity label tablets bottle supplement pharmaceutical studionizmo alireza_nasri nasri nizmo identity
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Credits:
Creative Director: Alireza Nasri
