Market situation: The local market of mineral water is highly competitive and full of more than ten brands which most of them emphasize on vitamin quality.
Their various packagings in the market appear in multiple designs.
We have to take advantage of the outstanding points of our product to convey to the consumers. KASEMRAD is the only brand which contains natural inherent vitamins in the production which is the distinctive benefit to the consumers.
Our packaging inspired from real spring water employs therefore the bottle shape with the stream ripple to recall the nature flavor of its origin.
Moreover the label is selectively white to depict its purity and symbolic Vitamins Mineral Water (VMW). The term VMW is also illustrated as wavy design along with the structure of DNA molecule. Also graphics on the side of the label convey the association of water and vitamin molecules.
CREDIT
- Agency/Creative: Prompt Design
- Article Title: Prompt Design Creates Packaging for Kasemrad Vitamin Mineral Water
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Thailand
- Agency/Creative City: Bangkok
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2021/22
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Credits:
Agency: Prompt Design
