Akka Brand Identity Development and Packaging. For an Egyptian brand from the heart of Cairo, the design concept is driven by Akka’s production philosophy that honors Japanese workmanship and minimalistic culture – “We do not add or remove anything in the process, we wait for the environment to tell us its ready.” Three products made only of pure Egyptian Manfaluti pomegranate – Pomegranate Balsamic, Pomegranate Vinegar, Pomegranate Molasses. All is all naturally fermented without anything added or subtracted. Just pure juice. This production minimalism is reflected on the visual identity of the bottle with a sleek simple logo to translate Akka’s refined delicacies, clean white space and typography, and graphic elements that harmonize Egyptian and Japanese cultural philosophies. The tangible elements of the packaging are chosen to match the artisanal nature of the product that is truly handmade with minimal mechanical intrusions. Bottle labels are made with rough textures to represent the raw organic format of the produce. Hang-tags provide further information to bring you closer to every product. A simple yet iconic bottle shape brings all these elements together for added uniqueness. Akka’s mission is set to extract the best out of local ingredients and transform them into exciting gourmet items that elevate people’s culinary lifestyles. All while considering the brand’s fundamentals of workmanship – keeping it simple, natural, and free of any harm to the environment.