Crezo is a new brand of natural potato chips manufactured by Sarl Messaoudi Frères Market, the leading producer of snacks in the Algerian market. It has many well-known brands. The product will initially be available in supermarkets, small markets, and large grocery stores in Algeria. Crezo chips are available in six flavors: salt, barbecue, shawarma, cheese, paprika, and chicken.

Client: SARL Messaoudi Frères Market Company owns the major and latest technologies for the production and processing lines of fried potatoes, depending on food quality systems, where the best-cultivated potatoes are prepared, manufactured, and packaged using the latest automated technical methods and sanitary conditions, and the company seeks to expand not only in the Algerian market but in all North Africa and the mediterranean sea countries.

Task: Design suitable packaging for the targeted audience, which is children and teenagers between 8-14 years, with custom colors and expressive faces that are easy to notice, and the targeted audience can distinguish the product between store shelves, especially that the product is new in the market. The company aims to make its Crezo brand the best in its field in the Algerian and regional market, just like the other brand GoSnack, produced by the same parent company.

Solution: The solution was to design six different expressive faces, according to taste, in attractive colors. The buyer will find on the store shelves a product that visually communicates with him in a strong, clear, and engaging way among all competing products, also with a name and packaging that is firmly rooted in his memory.