Engie Carbonated Energy Drink

Product: Engie — carbonated energy drink based on natural caffeine with fancy tastes: watermelon & sea salt, cactus & lemon, coconut & lychee, black elderberry & strawberry.
Target market: Germany.
Benchmarking: The main audience of the brand — Z Generation. Most energy drinks have aggressive designs, bright and even acidic colours. This product is different.
Solution: The name “Engie” speaks of energy and pleasure, but is quite relaxed. The design concept was based on the idea of a party: the package contains a table, which is inspired by the idea of an invitation to a party. In the design, we used illustrations that also reflect the audience – young, active, a little extreme and knowledgeable about rest. The colour palette was chosen according to the principle “this is a fashionable drink and it will look good in the hand, in photographs, in the cup holder of a car or bicycle”.