Freeco CBD Drops Packaging Design by PG Brand Reforming

Project description: CBD Drops are a natural cannabis extract. Drops are taken for muscle pain, arthritis, anxiety and other symptoms. Such drops are even created for animals that are also experiencing stress and pain.
The main target audience for the product was selected successful people whose life is full of stress. Therefore, the essence of the brand is “a harmonious combination of naturalness and science, which will help you feel healthy and free from stress and pain”.
The packaging design is based on abstraction, which shows the effect of the drops for the consumer: concentration and focusing of attention, relaxation, motivation and energy. White packaging is associated with medicine and purity, while the abstraction itself adds originality and brightness to the brand. The brand logo reflects the product category: waves in the letters “e” are associated with liquid and are also a metaphor for the effect on the consumer.