“Besides taste, another thing that plays a huge role in the success of any candy brand is its branding – the more attractive & intelligently designed packaging, the more it will attract customers & the more it will sell. We named the kacha kery candy as GHOTALA as it sounds fun and excitement. The logo is appropriate with a haywire typo & naughty expression of the candy. Ghotala is a kacha kery with anardana powder flavour. So the tagline – Swad ka chulbula chuska tickles the taste buds. The color palatte & the attractive packaging design with a wide mouth did wonders on the sale front.”
CREDIT
- Agency/Creative: Brij Design Studio
- Article Title: Brij Design Studio – Ghotala candy
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
