Zee Burger is a burger joint, offering healthy, responsibly-sourced meat for burger/planet lovers.

The brand is colorful, playful, and conscious, targeting the young generation who are aware of their impact on the planet and prefer sustainable and conscious sources of food, without compromising the quality and taste.

In this project, I worked on branding and brand application from naming to logo making and package design.

“Zee Burger” is a playful way to say “The Burger”. This twist is used in the application and in the slogan “This is ZEE BURGER” you’ve been looking for.”

The logo is an illustration of a layered burger, forming the letter Z, made colorful to reflect the fresh and healthy ingredients used in these delicious burgers. This visual language was carried on in the menu design and application, where their six signature burgers were each illustrated to reflect the ingredients inside of them.

The menu has another fun play on the name “Zee Burger”, with items such as “See Burger”, which has seafood ingredients, or “Wee Burger” which is a burger meal for two. they are also alphabetically arranged.

The colors were chosen to reflect the freshness of the ingredients used in these healthy burgers and to create an eye-catching brand that would make it very sharable and Instagram-able.

Arwa Ramadan is a Graphic designer and visual artist, based in Istanbul, who worked on multiple branding projects from naming to art direction and execution, with the customer’s perspective always present every step of the way.