The work of our studio consists of both creating brands “from scratch”, and updating existing brands that need to be updated in line with the trends of today’s market. The redesign of the label for the Bravoure blended wines from Chateau Cristi winery is a good example of the second type of projects. Having created the initial design based on the existing branding of the company, we were faced with the need to redesign the label for a new bottle chosen by the manufacturer for new wines in this collection. This was the beginning of the redesign project for Bravoure wines.

The main task in the label redesign for Bravoure wine series by Chateau Cristi was to preserve the continuity and recognition of the visual component of the brand. Therefore, at a cursory glance, it may seem that the design has not undergone any significant changes. However, upon closer examination, it becomes apparent that almost all elements have undergone various levels of change, starting with the shape of the label, and ending directly with the trademark logo, which was completely redrawn and executed using the monoline technique. In combination with a specially shaped bottle, the new label design brings a noticeable elegance and sophistication to the already familiar image and makes the product more interesting to the consumer. This is particularly important since the wine collection sits in the highly competitive middle range so the label has to look rather expensive and communicate additional value compared to the actual purchase price of the product.