Tumrina is a sugar free, rich and smooth date spread which is high in nutritional value and delectable to your taste buds. Tumrina is a product that will allow you to gratify your sweet-tooth craving while maintaining your health and wellness goals. We aimed to decrease the gap between people who don’t like eating dates or may find it as a boring fruit and who are into discovering new food creations. We wanted to create a new cool look for date products category that reflects our product’s magical taste and offer our consumers a new flavour experience.Our work started with defining the strategy and creating an identity that reflects this new food creation with different flavours. Our concept wanted to show how dates can look yummy and no longer be a boring fruit to eat. We acknowledge both the fun and the hip side of the brand. The creation of the brand name was a challenge as we wanted to choose a name that is easy on the tongue of both natives and foreigners. Tumrina is a merge of the words ‘tummy ’and ‘tumr’ which means dates in Arabic. Turmina date spread has 3 main flavours, the original flavour, the hazelnut flavour and the vanilla flavour. Project deliverables were Brand Strategy, Naming, Logo Design, Identity Creation, Packaging Designs for three flavours, and more brand applications such as booth design, bag designs, flyers, and more communication materials. Tumrina is definitely a must try rich date paste that will revolutionise the confectionary-making industry. Used in almost any dessert dish, Tumrina will allow you to gratify your sweet-tooth cravings with zero guilt.