Leone Emil is a clothing brand based in Brompton, London. The brand sought to bring a sense of exclusivity and authenticity to fashion. They aim to reconsolidate a more streamlined and refined brand that fits into youth culture, with a vision of giving young people a chance to feel empowered and confident.

The challenge was to create the brand with a modern, minimalist approach that represents the brand’s heritage and creates a flexible identity that appeals to its target market. The solution was to create a dynamic, flexible and future-focused identity system. An identity system that emphasises simplicity and minimalism with a vision to elevate and reinvigorate the brand’s personality.

Doing this project was too irate, the client participated a lot in the project, let’s hold several meetings, in order to achieve a “magnificent” result, as the client himself said.

Leone Emil* is not just any clothing brand. The clothes provide us with a high level of authenticity and exclusivity, for this reason, the visual identity brings a strong, exclusive, authentic and flexible personality. Focusing on the future. Unlike what we are used to, Techwear, whether male or female, is inspired by the future to build its style…Techwear is the result of the combination of futuristic traits, streetwear and a little of the characteristics of militarism and cyberpunk. Leone Emil* will be the first techwear store in Brompton, UK. Which will obviously bring a spotlight to the brand. “The authentic lifestyle.”