Nutraceuticals can be sexy too: Collagen is more than a supplement. It is a life enhancer! An energetic spring in your step, that glow from within, more strength in your bones, luscious locks… it really is a boost for our health. When we were asked to build the packaging system for Wellbeing Nutrition’s platinum grade collagen, we knew we had to break some stereotypes. This product’s story deserved a unique and effective presentation. Wellbeing Nutrition’s Marine Collagen is unlike any other product in the Indian market. This top-notch collagen is sourced from Korean deep-sea fish. It leaves you glowing, inside out. The fine powder is colourless, odour – free and mixes inconspicuously with almost all foods! While this goodness melts inside you, it leaves you feeling and looking great! In a way, the packaging designed itself. We knew this wasn’t any average, run of the mill collagen, so automatically, the product story could not be like anything else on the collagen shelf.

The Holygraph: Our unique take on this category started with one thought: why should we restrict this product to imagery or illustration on the front of the pack, like all the competition. Our product is pathbreaking collagen, and the make is extremely special and unique. This is the purest collagen there is in India, and so, it shines brighter than the rest. We pushed this concept forward and created a packaging language around sexy scales – given this is sourced from Korean deep-sea fish, and used a holographic substrate to bring our idea to life.