Sirniki is a traditional, beloved Russian cottage cheese pancake that can be eaten any time of day with a variety of condiments including jam and natural yoghurt. Unique to the UK, ‘Daria’s Best’ spotted an opportunity to share these delicious pancakes with the British market.

Slice Design was tasked with creating the packaging design for ‘Daria’s Best’. Our brief was to introduce these new, unique pancakes to the UK market whilst in keeping with the products’ traditional heritage. It was imperative to clearly communicate what Sirniki was and promote the benefits of this adored product.

Based on a creative positioning of “Bring positive energy to your table” we created a packaging design for Daria’s Best that exudes appetite appeal and highlights the positive nutritional benefits of these super-soft cheese pancakes.

The final packaging design was rolled out across 2 flavours and 3 different pack formats. The tones and colours selected reflect the high-quality ingredients sourced from around the world and perfected cooking techniques of ‘Daria’s Best’. Whatever time of day, whatever condiment you choose, ‘Daria’s Best’ is there to make you feel good!

Agency Comments (Alan Gilbody, Founder & Director) Alan Gilbody at Slice Design Limited helped to explain some of the design features on the pack. “Most UK consumers are completely unaware of Sirniki, so it was important to communicate what they were made from and what made them so delicious! We were asked to communicate that they were a healthy, substantial, snack you can eat any time of day. So, we utilised a top down shot to highlight sharing the delicious treat with friends and family round the table and showcased the traditional, hand made feel.”

‘Daria’s Best’ comments (Daria Ilina, Director) “It’s been an exciting journey, and I like the product we’ve got at the end. Let’s hope it’ll fascinate the market”