Recio is a Mexican construction company with a multidisciplinary team focused on the development of large comprehensive projects. In order to increase its recognition, we designed a website that shows a quick visualization of its scope in a dynamic way. In Recio, strategy is the key to success, its name reflects the very essence of the brand, transmitting a strong personality, full of boldness and strength, like its constructions.
The branding transmits strength and character through its name and image; we created a flexible identity system that can be adapted to the different needs of the brand. Geometric figures that together allude to buildings located in large cities were abstracted, reinforcing the company’s turn in a dynamic way.
An imagotype was built with a right inclination representing progress and movement, with a 180° icon reflecting flexibility and transformation. Recio is a brand full of strength, led by experts committed to their clients. A brand is full of energy and passion for construction. Quality and Efficiency, the grounds of a project made by expert hands. Skilled giants, experts in construction.
Recio is a Mexican construction company with a multidisciplinary team focused on the development of large comprehensive projects. In order to increase its recognition, we designed a website that shows a quick visualization of its scope in a dynamic way. In Recio, strategy is the key to success, its name reflects the very essence of the brand, transmitting a strong personality, full of boldness and strength, like its construction
CREDIT
- Agency/Creative: Mantra
- Article Title: Mantra Create Branding for Recio a Mexican Construction Company
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Mexico
- Agency/Creative City: Merida
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Design
- Industry: Construction
- Keywords: 360, Branding, Communication, Construction, Identity
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Credits:
Graphic Designer: Braulio Campos
Set Designer: Aura Barbachano
Photography: Elías Avilez / Elías Colli
Copywriting: Verónica Garibay