Farm Stand came to CF Napa Brand Design with the task of developing an organic RTD brand that would have the elasticity to work across both hard cider and hard seltzer beverage categories. The name “Farm Stand” evokes the imagery of a local grower selling the latest fruits of their harvest alongside a country road.
“As our name, way of harvest, and expertly done ciders suggest, Farm Stand Ciders are a life passion we are thrilled to share. It starts with the best of season apples, selected from farms we now have the highest quality.”
CF Napa Brand Design harnessed this to design the hard cider packaging, putting a modern twist on a farmers’ market sensibility. The crisp white sleeve with distressed block type calls to mind the handmade signs found on display at so many fruit stands. A stripe of colour and friendly script was utilized to differentiate between flavours. Original – orchard-fresh, Berries – with a blend of natural berries, Caramel Apple – with natural apple pie and caramel, Cranberry & Orange – with a blend of fresh cranberries and oranges, Porch Sittin’ Cinnamon – with natural cinnamon and vanilla, Raspberry – with natural raspberry and Squeeze – with fresh citrus
For the hard seltzer packaging design, we maintained the approachable, farmers’ market look while adding pops of colour to provide enhanced flavour cues. Black Cherry, Grapefruit and Pink Lemonade. Additionally, the colours draw attention to the beverages’ gluten-free and sugar-free promises. Farm Stand is “passionately serving the people one can at a time.”
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa’s Organic RTD Designs for Farm Stand
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa
- Market Region: North America
- Project Deliverables: Art, Art Direction, Brand Architecture, Brand Creation, Brand Design, Brand Identity, Brand Mark, Creative Direction, Design, Graphic Design, Illustration, Label Design, Logo Design, Packaging Design, Product Design
- Format: Can
- Substrate: Metal
- Industry: Food/Beverage
- Keywords: CF Napa Brand Design, Farm Stand, Cider, Hard Cider, Seltzer, Hard Seltzer, RTD, Ready-to-Drink, Canned Cocktail, Michigan, Packaging, Packaging Design, Graphic Design, Branding
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Credits:
Design Agency: CF Napa Brand Design
