To keep your life healthy, you need a push. Today’s new generation of personal athletic trainers are taking a holistic approach to fitness; they know that fitness isn’t just about going through the motions of a workout, it’s about having a healthy lifestyle and attitude. A great athletic trainer should be able to encourage and motivate clients to look at fitness as a positive element in a healthy life.

So we’re glad to have worked on such a unique project for Calipro brand identity. Here comes the role of our new brand, which is Calipro, a personal coach in California, USA. It takes care of your healthy lifestyle, assists clients in exercises to minimise injury and promote fitness, modifies exercises according to clients’ fitness levels, monitoring client progress organises events, and does anything else you will need on your healthy road. We created Calipro to become a canvas of expression for movement, energy, and dynamic identity.

We believe that in any place of work as a personal fitness trainer, it’s important to remember that in addition to helping clients get into shape, you’ll also be responsible for their safety during your workouts together, and for fostering positivity, So we worked hard to convert all of these into the visual identity to express the look and feel you should feel when you communicate with Calipro online or even offline.
Out of such a unique proposition came a vibrant, expressive, fresh identity and the vibe of sporting that reflects the goal this project seeks to create.