Alexey Lysogorov – Pingui Gelato
“The main tool in the design was a new logo. A symbol that is original, but also very simple conveys information and images. The brand has several collections of flavors, which are formed in different ways, but the logo serves as the basis and connecting element in them. Minimalistic and strict, the design of the new ice cream quickly won a young and modern audience.”
CREDIT
- Agency/Creative: Alexey Lysogorov
- Article Title: Consumer Brand Creation and Packaging Design for Kyrgyzstan Ice Cream
- Project Type: Packaging
- Agency/Creative Country: Kyrgyzstan
- Market Region: Asia
- Format: Cup, Jar, Pot
- Substrate: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
