Aromatherapy is a holistic healing treatment that uses natural plant extracts to promote health and well-being. Sometimes it’s called essential oil therapy. Aromatherapy uses aromatic essential oils medicinally to improve the health of the body, mind, and spirit. It enhances both physical and emotional health.

Founded by Serap Yıldız Dağ, Seraphy Aromatherapy is about essential oils and 100% natural ingredients. Adopting environmentally friendly production methods, Seraphy Aromatherapy set out with the motto “Nature is a great pharmacy.”

When designing the logo; we consider the initials as the main elements, we designed the letters S and A in harmony with the curved font of the logo. While combining the letters S and A, we made two figures to emphasize the Seraphy brand as a natural skincare, “drop and flower”. When we look at the overall logo, we have achieved a figure that subconsciously reminds us of old vintage aromatherapy bottles.

For the visual identity of the brand we went with for soft colors that refer to nature and organic matter. Based on the therapeutic properties of aromatherapy, we have used a pastel color palette. In typography the choice was for simple and light fonts, but that would transmit the energy of aromatherapy.

As for the packaging, we set out to create a modern and elegant branding. Using different colors to distinguish the different scents, we created a series of packaging products from aromatherapy oils to hand creams and soaps.