Client: Reformer Pilates It is a studio that offers services focused on health and well-being, allowing anyone and everyone to find an activity that will generate change in their quality of life. With special attention to each patient, they allow them to enjoy a personalized and individualized service, so that they can serve you in full, in order to respect each limitation and personal objective, providing the best possible experience for each of the users, resulting in a really positive and continuous evolution. Reformer Pilates is focused on seeking a physical and mental balance for its users, generating a community where well-being is a priority.

Objective: Create a brand and visual identity for Reformer complementing the quality of service and professionalism of the team, working as an added value compared to its competitors.
The brand has to reflect the values ​​and essence of the study.

Solution: For the identity of Reformer we are inspired by the serenity of nature, warm and neutral colors help us to communicate the main values ​​of the brand.
The chromatic selection is inspired by neutral colors that generate a feeling of calm and relaxation, inspired by nature and breathing that is very important in the discipline.

The logo was created from continuous forms generating fluidity which is one of the principles os pilates practice, It indicates that each movement must be done in a coordinated, harmonious and continuous way, the geometric figures that are part of the identity generate balance and representative structure of the Pilates discipline.