Sandeman Veil is a truly unique Very Old Tawny Porto, created to celebrate the brand’s generations of master blender’s tenacity, dedication, inspiration and talent that raised the brand’s Aged Tawnies to the highest level.
It remembers human tenacity, that which makes us capable of overcoming obstacles, of surpassing the greatest challenges, of improving with the course of time, of blending talent and inspiration to achieve excellence.
A sublime example of a legacy built over many years, this tribute to more than 170 years of blending experience showcases a unique 90 year old plus combination of old and rare Tawnies of distinct but complementary personalities.
A secret’s worth is measured by how slowly it unveils: inspired by the brand’s enigmatic and unmistakable figure of the Don, Volta took the concept of anticipation and designed it into the packaging. The experience starts with a glimpse of a backlit crystal bottle, veiled and sheltered by a rosewood case perforated door.
When open, the bright figure of The Don emerges, with its flowing cape silhouette complete with an elegant bottle stopper that doubles as its signature hat — the picture-perfect embodiment of secrecy.
Extending a partnership with Sandeman that spans over 6 years, Volta Studio was involved in the creation of Sandeman Veil from the very beginning: from the concept and product naming to the tailor-made crystal bottle (made by world renowned Vista Alegre) and packaging design, we creatively led a project that involved numerous partners.
CREDIT
- Agency/Creative: Volta Brand Shaping Studio
- Article Title: Volta Lifts the Veil on Sandeman’s Very Old Tawny Porto
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Porto
- Market Region: Global
- Project Deliverables: Art Direction, Brand Identity, Graphic Design, Packaging Design, Product Design, Product Naming
- Format: Bottle, Box
- Substrate: Glass Bottle, Wood
- Industry: Food/Beverage
- Keywords: Sandeman, Porto, Wine, Port, Veil, Tawny, Very Old
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Credits:
Creative Director: Pedro Vareta
Project Manager: Lourenço Neves
Designer: Pedro Vareta
Photography: Nuno Moreira
Video: Estúdio Imigrante
Copy: Estúdio Imigrante+Pedro Tavares
