Istanbul based packaging design agency Orhan Irmak Tasarım designed the logo and packagings for Dimes Smoothie. Founded in 1963, Dimes is the biggest fruit juice producer and the most consumed fruit juice brand in Turkey. Innovative products have been recently added to the fruit juice portfolio, smoothie is one of them and reflects the rejuvenation and modernity of the long-established brand.
Imagine putting lots of fruits and vegetables in a blender and preparing a delicious drink. The new Dimes Smoothie packagings were designed to give this exact feeling. To achieve a cool look that will capture young consumers’ attention, lively colors were used for texts and illustrations. A black background was chosen that creates contrast and stands out from other Dimes packagings on the shelf. Slightly tilted diagonal logo design is created with irregular letters and fruit illustrations to reflect the brand’s inspiring side. The blender icon with “rich fruit” claim, emphasize the real fruit and vegetable pieces inside the products.
Design Director of the agency Dr. Orhan Irmak says, “We imagined a counter top, where you prepare a smoothie with fresh fruits and vegetables in a blender for your breakfast. It is a little bit messy yet colorful and full of joy! This is exactly what we tried to reflect with the visual language of our design for Dimes Smoothie packages.”
CREDIT
- Agency/Creative: Orhan Irmak Tasarim
- Article Title: Dimes Smoothie Packaging and Logo Designs by Orhan Irmak Tasarim
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Istanbul
- Market Region: Middle East
- Project Deliverables: Brand Design, Brand Identity, Creative Direction, Design, Graphic Design, Logo Design, Packaging Design
- Format: Box
- Substrate: Pulp Carton, Pulp Paper
- Industry: Food/Beverage
- Keywords: Packaging Design, Graphic Design, Dimes Smoothie, Orhan Irmak Tasarim, Smoothie Packaging
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Credits:
Design Director: Orhan Irmak
Art Director: Banu Sıçrar
