The first soap opera came out in the United States in 1947. And the term “soap opera” originated because the main sponsors of these series were soap companies and other goods whose advertisements accompanied the viewing.
A soap opera festival is a special place where people can enjoy watching their favorite soap operas and discuss their favorite characters. There is a special atmosphere in this place because many people grew up with them and the characters became an integral part of their lives. They shared their joys and sorrows, cried and laughed with them. I wanted to convey this variety of emotions, excitement and experiences as much as possible, while maintaining the lightness and joy that these multi-part films give us.
The signature style of the festival is based on the forms of soap, which have become the perfect frame for the world’s most famous TV series. Its main colors are pink and yellow, which correspond to the most common soap colors and have delicately adopted shades.
I decided that for an event like this, I didn’t need rigor and flatness in the lines and shapes. So I chose a chaotic rhythm that keeps us from getting bored and conveys the fun and easy atmosphere that this festival gives us.
The rest of the colors are taken from the real range of soap shades and add nice bright accents. The combination of these stains and the variety of shapes in the project does not tire the eye, creating unique varied combinations of stains, which are most convenient to apply to any type of surface.
All this together creates an atmosphere of celebration and joy in a place where one wants to come, where one wants to return and which will be remembered for a long time, just like cozy evenings in front of the TV under a warm blanket.