A rebranding project for a local Malaysian chocolate product to encourage tourists and visitors to bring back a meaningful gift and a part of Malaysia. The concept of this packaging is to sell the idea of fun and the idea of it being more convenient for the users. The message that the illustrations convey is to show the audience the faces of Malaysians. The colours are used to add value to the idea of fun, bright, friendly and engaging like the characteristics of Malaysians. Different colour schemes are used for three different chocolate flavours for product differentiation.

This product is designed in flexible product bundles, where consumers can choose to buy a complete collection of all 3 flavours in a pack bundle together with a free gift attached at the bottom, or just 2 in a pack bundle or even buying each flavour individually.

A Design solution – Breakable box
The main objective of this packaging design is to solve the issue of taking too much time to open the box then to open the aluminium foil for the chocolate bar to be consumed. The design solution is having a shorter and easier way of opening the chocolate, which is to break the box packaging and the foil together. This is also a more interesting and fun interaction solution for the users.

There is also user information on the packaging design to catch the user’s attention that there is a more interesting way to open it instead of using the usual way. The Collateral design includes free gifts and a paper bag.