Panang is a casual dining, street style Thai restaurant and bar. Serving small plates & cocktails unique to Glasgow. The newest culinary destination to join the city centre’s vibrant community on St.Vincent Street.

There is scarcely a Thai dish that is not sold by a street vendor, hawker or at a market somewhere in Thailand. They bring together offerings that rival that of the best restaurants, from quick stir-fries to Michelin star crab omelettes and so much more. At Panang they have scoured the entire country to bring the customers a little piece of Thailand, cooking from all regions of the country.

My Creative took their lead from this, focusing on the rich diversity of Thailand as a melting pot for our design. Taking influence from the Bangkok streets and playing it off against the pure white sand & palm beaches. Creating an ecliptic paradise holiday vibe. Bye-passing the corporate approach of a standard logo and colour palette. Instead, we created a range of logos and holiday t-shirt style logomarks that could be interchanged. So nothing was taken too seriously! The design is busy, loud and bold. Mixing neon & floral with a little retro nostalgia thrown in. Most notably, the vintage holiday images & stamped postcards presented to customers to write a little message home or send to a friend via the Panang Post box.

We hope that all visitors feel like they’re on holiday at Panang, an escape from the norm! to perhaps forget about it all for a few hours. We wish we were here!

Deliverables include: Research and brand identity, sign design, shopfront elements, menu system, Logo design, cocktail labels, typography, uniform apparel and take away packaging