Controle Agora is a company specialized in accounting advisory and management. Focused on service providers, the company aims to understand the clients’ main needs and offer the best solutions to save their time.

Brief: The company provides consulting and preventive accounting services in the digital environment in a humanized environment, centralizing the relationship with the client as its main objective and using technology as a means to that end. Thus, making its clients feel safe with the implementation of new technologies and intelligent management, gaining more time to focus on their business in a calm and uncomplicated way.

Challenge: The biggest challenge was to combine the seriousness that the company category required with the more humanized and relaxed brand positioning.

Solutions: After the studies and drafts, a combination of cleaner typography was established in the main signature, along with a more manual adaptation of part of the logo in order to break this seriousness and bring a humanization, a characteristic so present in the company.

The main signature was designed thinking about the reduction of the acronym “go”, which means change and movement, directly linked to the company’s positioning.

The main typographic family has very adaptable and versatile fonts, ideal for use in different places. In contrast, the secondary typeface has more manual and stripped-down characteristics, as if people were taking notes.

The palette’s main colour is orange, a warm colour that has striking characteristics at first glance and is visually enduring, ideal for a brand that values the human side and at the same time technology. The combination of the other colours is done through the mixture of the use of vibrant tones referring to the digital with neutral tones to generate contrast.

Controle Agora’s iconography was developed in an exclusive way and thinking about the consistency of the brand, the icons have elements of movement in the illustrations, referring to the initial premise of the brand.