Fabula Branding – BonGenie Sweet Collection
“ BonGenie is launching Sweet Collection — a new range of chocolates. Agency’s task is to present the product to the audience while preserving brand awareness and the recognizable and elegant style we developed for it before.
Large printed content, division of the typographic block into several layers, unconventional use of punctuation marks, and photo style remain the main visual focus points. We developed a new image on the basis of BonGenie restrained premium style.
The laconic design is also emphasized by printing features: a special lacquer coating makes the chocolates more visible on the matted velvet-like background, presenting them to the consumers in a more expressive way.”
CREDIT
- Agency/Creative: Fabula Branding
- Article Title: Belarusian Graphic Design for Sweet Collection for a New Premium Chocolates Collection
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Belarus
- Market Region: Global
- Format: Box
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
