Creating an attractive packaging design for Vegan Deli Paté produced by Linck, that expresses indulgence, authenticity, quality and trustworthiness. Packaging design done by DesignRepublic Brussels, the agency that offers ‘creativity that sells’.

Linck is one of our dearest and oldest customers. Ever since the start of DesignRepublic in 2009, Linck has entrusted us with many beautiful projects for global vegan and vegetarian alternatives.

One of our latest darlings is the Vegan Pate range. When you think ‘paté’, you think ‘meat’, right? No Madam/Sir/Mx, not these babies!: a creamy, rich and lush texture just like real classic pork paté but entirely made of organic and vegan ingredients.

For the line extension, we were asked to create a design that expresses indulgence, authenticity, quality and trustworthiness. To ensure consistency in the Vegan Deli product offer, the logo and background colour were kept.

For the ‘Paté’ descriptor we introduced a new typo of which we knew the word would be very visible and easy to read. Differentiation between the six product variants is ensured by means of individual illustrations. In a nutshell, a straightforward classic design with a contemporary twist through illustrations.

Linck is a family business that exists since 1998, specialized in producing soy-free organic vegetarian and vegan products. They export globally and their production facility is certified organic and halal. Their production plant is even classified as zero-emission and does not release any harmful chemicals into the environment.