Clou is an loungewear brand that aim to make sustainability as easy as possible with line of minimal lifestyle. Born in 2021, all products was design in New York , produce in family factory in Turkey. Clou’s all line manufactured in order to minimize waste and keep the fashion industry sustainable. Clou’s deep love for minimalism and pastel colors combined with environmental awareness makes it a perfect match for anyone who loves fashion that is chic yet environmentally consciou.

The fabric quality, which is at the top of the priorities, gave us the idea of cloud with its soft and comfortable feeling. The cloud-associated name of Clou reminds the most important value of the brand, comfort and naturalness.

This organic and soft approach is reflected in an identity that combines a custom made logo, with a rounded freeform typograhic systems based in handmade.

Rest of the design was kept strictly minimal: one typeface, Humanistic Sans set spaciously, with Classic Grotesque allowed the delicate details of the typeface to shine through while keeping with a strong, blocky and contemporary aesthetic common in grotesque typefaces.

Clou’s identity and packaging system reflects the aesthetics of values, sustainable and ethical fashion affordable, practical, and desirable. Working with minimal and natural materials brought a timeless yet possessive approach. Every detail in the brand identity is elegant and clean, the result of a thoughtful and refined process. Besides recyclable materials, it also hides a surprise flower seed in the tag paper that comes with every purchase.