Maldonado 888 is a high-end, contemporary real estate development in Uruguay. As an industry leader in building boutique residential communities, the group focuses on balancing luxury and convenience with thoughtful design and a truly exceptional living experience.

We were commissioned to provide this project with a clean, confident and modern brand identity. We believe that when strategic planning and commitment to quality and design is combined with flawless execution, everything is possible.

We developed an identity based entirely on the project’s core value: location. We created a logo that easily reflects the building’s address and simultaneously enabled us to create a minimalist and open system. The design is defined by a clear, light and sharp feel, indicating the contemporary features of the architectural project.

The building elements of the logo as well as the colour language gave us the opportunity to create attractive, bold and playful layouts throughout the whole identity. These elements were applied consistently across stationery and environmental graphics to reinforce the brand.

Special care was put in the typography layouts, to achieve equal visual weight between form and colour in the communication. The typography is always applied in black or white, to avoid legibility problems. Branding elements are born from the brand’s logo. The system is quite simple but it also offers consistency to create energy around the communication. Typography, colour and pattern working harmoniously together.