The Copenhagen based design studio, Studio Gal, made a visual identity for the Danish ice cream shop Møllenborg Ismejeri, based on the drawings from old-time Belgian comic books.

Møllenborg Ismejeri is a newly started ice cream and coffee shop located close to the station of Charlottenlund, Copenhagen. The wide range of quality ice cream is made from scratch on location and consists of both traditional and new kinds of flavours. The shop also offers carefully selected coffee, bread and a lot more to grab on the side of your ice cream.

Studio Gal helped Møllenborg Ismejeri by developing their visual identity and brand in general. The task was to create a visual expression, that was both eye-catching, spectacular and indicated the quality of the products they offer. In addition, the owner has always been a big fan of the Tintin books and the beautiful illustrations by Belgian cartoonists from the past. That led to a long process of analyzing the illustrations, sharpening the pencils and a lot of sketching to refine the drawing style. Then was added colours, so it had a mix of the refined drawing style and a large colour palette.

A lot of time has been put into drawing the ingredients of all the different ice cream flavours. The rest of the selection of products and elements for branding had to be drawn. The intention was that the mix of colours and illustrations creates a fun contrast-filled visual identity, with a lot of eye-catching.

The identity is used for posters inside and outside the store, ice cups, website, SoMe, flyers, ice cream signs and other print materials decorating the restaurant.