Terre dei Buth, the new vegan wine directly from Veneto. Terre dei Buth mirrors the Veneto region: a symbol of freedom and the simplicity of life in contact with nature. Not the classic glossy wine to be drunk from the crystal goblets of the best set, but a strong, quality wine with a simple, rustic soul. In creating the brand identity, we were inspired by those young people who decide to abandon the rat race and devote themselves to the country life, far from the noise and chaos of the city, in search of the freedom and wellbeing that only this lifestyle can provide.
Terre dei Buth is also a sustainable, vegan and genuine wine. We have ensured that the brand identity encompasses all this: the quality of organic and eco-aware products, linked to the wellbeing of a slow-paced lifestyle. Strategy, visual identity, art direction, design, website: we have created an all-round brand, taking care to convey the ideal of a return to authentic living. A brand connected to nature.
To create the contents of Terre dei Buth we reproduced a typical country home environment, often linked to farming activities, with all its characterising elements: ranging from the presence of genuine and sustainable products, up to and including the table, the final destination that links the fruits of nature to man.
Nature can be found largely in the essential packaging of the product: the labels, created in collaboration with the illustrator Irene Laschi, draw on the world of agriculture, making it possible to capture every nuance of shape and colour of various vegetables and live the Terre dei Buth experience to the full. The labels are made entirely of recycled paper, to highlight once again the values of the brand.
CREDIT
- Agency/Creative: Gummy Industries
- Article Title: Terre dei Buth Wine Range Label Design by Gummy Industries
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: BRESCIA
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Guidelines, Brand Redesign, Brand Strategy, Brand Tone of Voice, Branding, Copywriting, Creative Direction, Illustration, Label Design, Logo Design, Packaging Design, Photography, Web Design
- Industry: Food/Beverage
- Keywords: wine, prosecco, vegan, organic, italy, nature, veneto, country life, sustainability
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Credits:
Strategy: Alessandro Mininno
Creative Direction: Giorgio Mininno
Label Design: Donatella Arquati
Illustration: Irene Laschi
Art Direction & Webdesign: Matlis Cenukla
Copywriting: Claudio Savelli
Photography (ambient): Alessandro Belussi
Photography (Still life): Nocera&Ferri
